If you’ve developed an innovative cosmetic package, let the world know about it by entering the International Packaging Design Awards competition.

HBA Global Expo is accepting nominations for its annual IPDA at www.hba-ipda.com.These prestigious awards honor the year’s most innovative packaging in several categories including cosmetics, fragrance, personal care and skin care. In addition, products that promote sustainability will also be recognized in the Green category.

The deadline for the HBA IPDA submissions is June 12, 2009.

According to HBA Global Expo, the IPDA awards are the longest running package design awards in the beauty industry. Major brands, niche players and indie companies have all won IPDA awards for outstanding package design and engineering achievements. Past IPDA winners and finalists include products from L’Oréal, Estée Lauder, Coty, Avon, P&G, Access Business Group, Revlon, GoSmile, Tarte, Dead Sea Premier, Fredric Fekkai, Urban Decay, Sonia Kashuk, Pure Fuji, Smashbox, Bath and Body Works, Sephora, Mary Kay and Alterna, and many more.

Any company, including suppliers, design firms and manufacturers, can submit products that were introduced in the U.S. or internationally from June 1, 2008 through May 31, 2009.

Finalists for the IPDA Awards will be announced in early August and the Category Winners and Grand Award are ceremoniously announced during the HBA Global Expo & Conference, September 15-17, 2009 at the Jacob K. Javits Convention Center in New York. In addition all the award finalists and winners are displayed in the IPDA Showcase at HBA, which is the largest product development event in the industry. More than 16,000 beauty and personal care professionals from all over the world will be able to view the IPDA finalists up close and get inspiration for their future packaging design plans.

“Packaging plays a significant role in our industry, and its aesthetics, engineering, and design can make or break a product. Manufacturers know the power packaging has on impulse buys, brand loyalty, and influencing the purchasing decision,” said Jill Birkett, event director of HBA Global Expo.

“HBA is honored to be able to recognize the year’s most innovative and creative packaging design and celebrate products that are truly exceptional in their categories.”

New packages will be judged by a “Committee of 100” made up of industry professionals, designers, suppliers and members of the media. IPDA submissions will be evaluated on the following criteria: originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging. This year’s IPDA awards will also be promoted through press releases and PR Newswire, and finalists and winners will be highlighted in leading trade magazines.

The HBA IPDA Awards are sponsored by Beauty Packaging and HAPPI magazines. For more information about the HBA IPDA Awards go to www.hba-ipda.com or contact Nicole Bullock at 212-600-3117 or [email protected].